A View to Kill
Design is the single biggest factor influencing user website ratings.
Functionality matters for users with objective in mind, but look and feel leave permanent conscious and subconscious impressions.
In design, the holy grail is a logo, trademark, or brand identity that hits the tipping point.
Think Nike. Simplicity on the other side of complexity.
While you may not need to hit a masterstroke (or hire a designer to hit one for you), it's likely you will want users to come back to your website repeatedly.
A great design is a good place to start.
Finding the You in You
Branding, lifestyle marketing, and self-identity are closely related.
Everybody knows lifestyles come in sets. You may even have changed your own style a few times here and there. Sometimes we grow into something new.
It's no different with a good brand. Over the course of your brand's lifetime, you're likely to make some changes.
Maybe you and your organization have grown, or you've introduced a new product, or even discovered blue ocean.
When we make branding changes, there's often a trade-off between being experimentally expressive and fitting in with and established lifestyle.
It's critical to have a feeling for the people who are buying your products and services, so you can be conscious of just how much design risk to embrace.
It's even more important to have a solid understanding of yourself. After all, it's the people that sell the products, not the products that sell the people.
At Build Hello, We Offer New Perspective
And yes, we will ask you a lot of questions, it's a part of getting a feel for that certain je ne c'est quoi that's going to put you and your clients together again and again.
Je ne sais quoi (n.)
“an inexpressible something,” French, literally “I do not know what.”
~ Online Etymology Dictionary
Things Design We Help With:
Selecting color palletes
Introducing 'safe' distinguishing marks [standing out while standing in]
Setting price and design targets
Introducing development libraries and technologies to help you achieve your design directives
We Would Love to Put Something Perfect Together for You
Don't worry! If we can't do it, we won't attempt it.
Instead, we'll find you someone who can create exactly what you're looking for.