Optimizing Your Media Bling And Crafty but Not Crufty Promo for the Age of AI (Oh Ya, And Some Key Tweets on Teams!)

My name is Yuri. I'll be your author today! I'm a freelance web-developer and technical writer. You can click on my image above to read up on me. Scroll to the bottom if you'd like to join me in building something wonderful!

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If you'd like to do-it-yourself, or sharpen your SEO expertise, read on courageous soul! There's plenty of JAM-packed SEO related articles, great perspectives, and relevant insights in this newsletter! 🙂

In the second half, there are additional articles you may want to read on team building!

It's mid-2025 and AI has upended tech. Search engines now rely on multimodal models, forcing an industry wide 'rethink' of traditional SEO tactics. Content creators must adapt to AI-driven summarization, where nuanced, high-quality content is favored over keyword-stuffed drivel.

To help with all that, we've put together a collection of articles we've been reading, for your reading pleasure; but first, for what it's worth, here's my two-bits.

Back when SEO was just SEO, I mapped the results from a keyword research exercise onto some content I'd created, when I was working in economics as a researcher. I coined the new domain the 'search engine optimization frontier' [SEOF].

In economics, we have technology frontiers, which can be graphed on a two dimensional plane with a boundary, on the inside of which is a 'feasible' set of possible tech dependent productivity points. When technology changes, economists call it a technology shift and they shift the boundary outword, increasing the feasible set and adjusting their models accordingly.

SEOF can be graphed in the same way, but it represents the feasible set of SEO key words, phrases, and questions.

What's interesting, is that the definition of 'long-tail', which in SEO land means low-frequency (normally < 5% probability), maps directly to 'uncontested' SEOF! And that, my friends, is where you want to be in the search engine game! You want your websites on the next big word or idea that's going to be searched by everybody, but has yet to be optimized for.

That's the SEOF and it moves forward at the rate new trends go viral, new lingo shows up on social, and AI -- with the help of scientists around the world -- discovers new discoveries!

My guess is that the age of AI is going to make the SEOF shift faster (more frequently), which is even more reason to outsource your SEO to researchers and specialists, who are dedicated to keeping up with it all!

So that's my two-bits for the day, keep your eyes and your ears on the SEOF, that's where the action is!

Now for more SEO news from industry experts!

A weekly newsletter from Christopher S. Penn that dissects the latest developments in AI, analytics, and marketing.

Kieran Flanagan provides a comprehensive guide on how AI is transforming search optimization.

Startup GTM’s playbook breaks down how to revamp your SEO content strategy for the age of generative AI.

A handy resource featuring 22 ready-to-use AI prompts designed to supercharge your SEO workflow.

This peer-reviewed article from Springer offers an in-depth academic overview of how AI is being applied to SEO.

This podcast episode discusses the intersection of AI and SEO, featuring expert interviews and real-world case studies.

Yana G.Y. shares a personal story about gaining a newsletter subscriber directly from a ChatGPT recommendation.

Search Engine Land examines how AI is fundamentally changing SEO, from algorithm updates to new content formats.

And here's a collection of Team Building articles that might get you in the mood for some Team Game! 🤓

A thoughtful exploration of how artificial intelligence is transforming team-building, contrasting digital collaboration tools with the irreplaceable value of in-person connection.

A research-backed PDF outlining the psychological and structural factors that drive team cohesiveness. It delves into the stages of team development, and actionable strategies to foster trust and collaboration—critical insights for leaders aiming to build resilient, high-performing groups.

This article presents a practical decision tree for integrating AI into the hiring process.

A deep dive into the essential qualities and techniques of effective facilitators, especially in the context of hybrid and AI-enhanced teams.

Stanford Business School explores how fostering a culture of continuous learning and supporting risk-taking—traits leads to exceptional team performance.

This guide breaks down the building blocks of high-performing teams, from clear goals and defined roles to open communication and accountability.

Once again: my name is Yuri Tricys. I'm a freelancer! I'm the creator of buildhello.ca and creator/maintainer of readingworldmagazine.com

I've worked in research, economics, curriculum writing (JavaScript), and on various website builds, including builds with WordPress and Hugo!

If you're interested in connecting to talk industry news, send feedback, or discuss collab, just reply Hello to this email!

Thanks for reading!

--Yuri Tricys,
yuri@buildhello.ca
yuri@readingworldmagazine.com